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B.A. in Marketing Media

In this cutting-edge curriculum with performance-based results, here’s what each student can expect:

  • Develop innovative marketing, business and creative skillsets for in-demand careers.

  • Study business and marketing together to create and utilize media content in a competitive environment.

  • Gain proficiency in visual design, video editing, social media utilization, and copy-editing.

  • Be grounded in business statistics, consumer behavior, market segmentation, and research.

  • All is done through the biblical lens

The TMU School of Business ranks top nationwide. In the business world, integrity stands out. While the business department ranks among the biggest and best institutions in the country, the our graduates’ success is credited to uncompromisingly high expectations and the faculty’s commitment to personally instructing their students through a biblical lens. Our professors have served or actively serve as elders, deacons and pastors; they are experienced in business, ministry, communications, law and education. Small class sizes allow for close teacher-student mentorship and a high-level of scholarship.

  • #1 Business Program: our students’ CPA scores rank above the biggest and best schools in California

  • Best CPA Scores and top 5% in marketing

  • TOP 10 Christian Universities and TOP 15% Colleges with the Best Academics in California (, 2019)

  • Up to 21 credits of Bible Classes included


Other programs that may interest you:

Business Marketing Business (Online) Audio Production & Communication



Be right at home developing meaningful, life-long relationships with like-minded Christians. Students experience a missional, gospel-centered student life both in and out of the classroom. Master’s offers a full range of facilities, resources, services, and discipleship to the approximately 1000 students on-campus.

  • Top-ranked Student Life: rated #2 Nationwide “Most Inspirational” by Wall Street Journal, and “A” Grade by

  • #1 “Right Choice” University (Wall Street Journal 2017 & 2018)

  • Ranked among the safest campuses, and Santa Clarita consistently ranked one of the nation’s safest cities

  • 6 dorms for resident life

  • 3 Chapel services weekly for all faculty, staff and students

  • Intentional opportunities for evangelism and community outreach

  • We welcome veterans, international students, and third-culture students

Experience it all for yourself


Southern California: a beautiful, lively campus close to both the mountains and the beach, with endless career opportunities nearby. Prospective students and their families are invited to class-visits, 1-to-1 advising, and total-campus experiences year-round.

  • Events include Financial Aid workshops

  • View the U includes overnight stay in the dorms hosted by current students

Study & Serve Abroad

Marketing Media students have the option to study at TMU’s Israel campus, plus a wide range of study locations varying by semester, including 1 semester at TMU’s Israel campus, 6 weeks serving churches around the world while advancing studies, and 6 week Italian summer trip completing up to twelve (12) credits.

Israel Bible Extension (IBEX) GO! Global Outreach TMU Italy

Affordability & Scholarships

The Master’s University strives to offer students a Christ-centered education within the financial reach of all. We endeavor to keep costs as low as possible, and consequently, our tuition is among the most economical for a private university. This means paying less for school, graduating with less debt, and starting your career faster.

TMU Scholarships Student Career Center Work Study



Since 1927, the mission of The Master’s University is to empower students for a life of enduring commitment to Christ, biblical fidelity, moral integrity, intellectual growth and lasting contribution to the Kingdom of God worldwide.

  • Required Statement of Faith and Pastoral Recommendation

  • 3.6 GPA average for new applicants

Alumni & Graduate Degrees

Only 30 miles from all major studios in Los Angeles, TMU is positioned to help students build career and industry relations: Disney (23 miles), Columbia Pictures (31 miles), 20thCentury Fox (29 miles), Paramount Pictures (27 miles), Universal Pictures (23 miles), MGM (28 miles) and more.

The Master’s University can’t keep up with the requests from satisfied employers for more of our graduates because TMU produces excellent businesspeople. Examples of companies which hired TMU graduates include KPMG, Oakley Inc, Columbia Sportswear, Clorox Company, Military (USMC), Bank of the West, Joni and Friends, JRW Investing, Deloitte, Hewlett-Packard, Coca-Cola Company, Disney, General Motors, Princess Cruiselines, Federal Bureau of Investigation (FBI), Raytheon, and Alexandria Real Estate Equities.

For students pursuing graduate school, TMU’s 95% graduate school acceptance rate means students are very likely to be accepted to the graduate school of their choice.

Students may also continue their studies at TMU&S:

TMU Online MBA Master in Biblical Counseling The Master’s Seminary

Business core courses

Must take all 10

  • BUS310 Statistics for Business (Prereq. MA090) (3)

  • BUS320 Business Law (3)

  • BUS330 Business Ethics (3)

  • INB372 International Marketing (3)

  • MGT330 Business Communications (3)

  • MKT350 Marketing Fundamentals (3)

  • MKT361 Marketing Strategies (3)

  • MKT381 Consumer Behavior (3)

  • MKT462 Sales & Customer Service (3)

  • MKT482 Marketing Research (3)

Total units required for Business core courses (30)

Communication core course

Choose 10

  • BUS483 Business Internship (3)

  • C122 Social Media & Communication (3)

  • C132 Podcast Studio (3)

  • C142 Photoshop I 3 C191 Pocket Studio (3)

  • C191 Pocket Studio (3)

  • C201 Digital Photography (3)

  • C211 Mass Communications 3 C231 Digital Video Editing I (3)

  • C231 Digital Video Editing I (3)

  • C232 Digital Video Editing II (prerequisite C231) (3)

  • C311 Video Production I (3)

  • C312 Video Production II (prerequisite C311) (3)

  • C331 Freelance Entrepreneurship (3)

  • C352 Editing I, Principles of Copyediting (3)

  • C368 Fundamentals of Advertising Copywriting (3)

  • C373 Graphic Design I (3)

  • C381 Beginning Public Relations (3)

  • C384 Nonverbal Communications (3)

  • C394 Intro. to Computer Visual Effects (3)

  • C399b Winterim Production (3)

  • C404 Graphic Design II (prerequisite C373) (3)

  • C442 Computer Visual Effects II (prerequisite C394) (3)

  • C452 Editing II, Advanced Copyediting (prerequisite C352) (3)

  • C484 Organizational Communication (3)

Total units required for core communication courses (30)

General Education courses

  • E110 English Composition (3)

  • ECN200 Essentials of Econ. & Society (3)

  • H211 Essentials of World History I (3)

  • H212 Essentials of World History II (3)

  • H230 Essentials of U.S. History (3)

  • LS150 Essentials of Biology or GS150 Essentials of Geology 1 LS150L (3)

  • Essentials of Biology Lab or GS150L Essentials of Geology Lab 3 MU190 (1)

  • Essentials of Music & Art (3)

  • POL220 U.S. Government (3)

  • Literature Survey (Choose one* see below) (3)

  • Literature Elective (Choose one* see below ) (3)

    • E211 English Literature

    • E212 English Literature

    • E221 World Literature I

    • E221 World Literature II

    • E231 American Literature I

    • E232 American Literature II

Total general education units required (31)

Bible Courses

  • B121 Essentials of Christian Thought (3)

  • B101 Old Testament Survey I (3)

  • B102 Old Testament Survey II (3)

  • B201 New Testament Survey I (3)

  • B202 New Testament Survey II (3)

  • BTH321 Christian Theology I (3)

  • BTH322 Christian Theology II (3)

Total Bible units required (21)

Degree Checklists

Degree Checklist

Degree Checklist


Program Credits

General Education: 31
Bible: 21
Major Core Courses: 60

Sample Course Offerings:

  • MGT Business Communications
  • C112 Social Media and Communications
  • C231 Digital Video Editing
  • C272 Graphic Design
  • MKT361 Marketing Strategies
  • MKT482 Marketing Research

Career Paths

  • In-House Digital Marketing Specialist
  • Agency Digital Media Specialist
  • In-House Graphic Designer
  • Agency Digital Project Manager
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