Curriculum Overview

The B.A. in Marketing Media at The Master’s University is a dynamic four-year undergraduate program offered both on-campus in Santa Clarita and online. It requires 122-semester units for graduation. The curriculum comprises 30 Business Core units, 30 Communication Core units, 31 General Education units, 21 Bible units, and electives, blending marketing theory with practical media production grounded in biblical principles.

Marketing is a multifaceted profession focused on identifying, engaging, retaining, and serving customers through strategic decisions about offerings, supply chains, pricing, and communication. Advances in communication technology have transformed marketing, demanding proficiency in strategy and media production. The Marketing Media major equips students to meet these challenges by combining traditional business courses with hands-on media training.

Students gain expertise in visual design, video editing, social media, and copyediting while mastering core marketing disciplines such as consumer behavior, market segmentation, business statistics, and research. This holistic approach prepares graduates to craft compelling marketing strategies and produce impactful media content in a competitive, technology-driven landscape.

• Total Units: 122
  • Business Core: 30 units
  • Communication Electives: 30 units
  • General Education: 31 units
  • Bible: 21 units
  • Electives: As needed to reach 122 units
• Major Courses: 20 courses, split evenly between marketing and media production.

Courses

Business Core Courses (30 units required)

• BUS310 Statistics for Business*
• BUS320 Business Law
• BUS330 Business Ethics**
• INB372 International Marketing
• MGT330 Business Communications***
• MKT350 Marketing Fundamentals
• MKT361 Marketing Strategies
• MKT381 Consumer Behavior
• MKT462 Sales & Customer Service
• MKT482 Marketing Research

Communication Courses

Any 10 of the following (30 units)

• BUS483 Business Internship (3)
• C122 Social Media and Communication (3)
• C132 Podcast Studio (3)
• C142 Photoshop (3)
• C191 Pocket Studio (3)
• C201 Digital Photography (3)
• C231 Digital Video Editing I (3)
• C261 Introduction to Journalism
• C311 Video Production I (3)
• C312 Video Production II (3)
• C331 Freelance: Entrepreneurship in the Digital Age (3)
• C338 Multimedia Storytelling
• C341 Magazine Writing
• C352 Editing I, Principles of Copyediting (3)
• C368 Fundamentals of Advertising Copywriting (3)
• C373 Graphic Design I (3)
• C381 Beginning Public Relations (3)
• CS261M Machine Learning for Non-Majors (3)
• CS288w Web Design (3)

*Fulfills G.E. requirement for MA240.
**Fulfills G.E. requirement for P311.
***Fulfills G.E. requirement for C100.

Graduation Requirements

Please refer to the degree checklist for complete details. This example checklist is from the 2025-26 academic catalog.

SCRIPTURE SET (21 units)*

• B101,2 Old Testament Survey I, II
• B121 Essentials of Christian Thought
• B201,2 New Testament Survey I, II
• BTH321,2 Christian Theology I, II

WORLDVIEW AND SKILLS SET (40 Units)**

• C100 Spoken Communication
• E110 English Composition
• ECN200 Essentials of Economics & Society
• H211,2 Essentials of World History I, II
• H230 Essentials of U.S. History
• Literature Elective
• Literature Survey
• LS150 Essentials of Biology (or GS150 Essentials of Geology) + Lab
• MA240 Critical Thinking & Quantitative Analysis
• MU190 Essentials of Music & Art
• P311 Essentials of Philosophy
• POL220 U.S. Government

**Depending on the student’s major, specific G.E. requirements allow for substitutions. 

*Students transferring with ≥ 61 total units may need to satisfy fewer than 7 Bible G.E. courses as evaluated and confirmed by the Registrar’s Office before starting the student’s first undergraduate semester. All other students must satisfy all 7 Bible G.E.

• Complete a minimum of 121 semester units of credit.
• Complete a minimum of 40 semester units in upper division courses. Includes 300 & 400 level courses.
• Satisfy all General Education requirements.
• Complete the required curriculum for the chosen major’s field(s) of study.
• Maintain a minimum GPA of 2.00 (cumulative) in all TMU Courses. Some majors have different GPA requirements.
• Complete a minimum of 32 semester units at TMU, not including Directed Studies coursework.
• A maximum of 12 units can be transferred to complete degree requirements after the last 12 units taken at TMU.

Minors

Most students will complete a minor in Biblical Studies by default by completing the 24 units in their GE classes and upper-division requirements across 4 years at TMU. In addition to their major, students can also complete a minor in any of these programs by completing the required 15-27 units, depending on the minor: Accounting, Biblical Studies, Biology, Business Administration, Communication, Computer Science, Education, English, History, Global Studies, Kinesiology & Physical Education, Mathematics, Music, and/or Political Studies.

To complete the minor in Biblical Studies, students must fulfill the following 24-unit requirement:

• B101, B102: Old Testament Survey I, II (6 units)
• B121: Essentials of Christian Thought (3 units)
• B201, B202: New Testament Survey I, II (6 units)
• BTH321, BTH322: Christian Theology I, II (6 units)
• Bible Elective (3 units)

Optional Online or Hybrid Modes

The flexible Marketing Media curriculum can be completed in the traditional residential 4 year format, and may also be completed 100% online, or in a combined online+residential+abroad format that can be completed in 3 years instead of 4.

• 100% online Marketing Media, B.A.
• Accelerated Hybrid Marketing Media 

Study & Serve Abroad

IBEX: Study the Bible for a full semester in the land where the Bible was written.

Italy: Spend 6 weeks studying language, art and culture in Florence.

GO! Global Outreach: Opportunities for students to serve overseas through short-term mission trips. We connect them with our Missionary Alumni and other agencies.

Program Learning Outcomes

The courses offered in this innovative program combine a solid academic foundation in the discipline of marketing with practical skills in media production. The major is composed of 20 major courses comprising 60-semester units. Half are from our marketing program, and the other half are selected from various media production offerings in consultation with your advisor. This combination of knowledge and practical know-how allows our graduates to plan and implement impactful marketing strategies.

1. Demonstrate the ability to respond to moral and ethical situations in the electronic media environment from a biblical basis.
2. Demonstrate basic mastery of media production.
3. Demonstrate a strong working knowledge of marketing.
4. For given business ethics situations, identify applicable biblical imperatives.
5. Demonstrate a strong working knowledge of fundamental business skills.