This residential program is designed to unlock your business potential by mastering key skills, including sales, product design, interpersonal communication, and performance analysis. At TMU, education goes beyond the classroom, offering invaluable internship opportunities where students gain real-world experience alongside industry professionals. By specializing in this emphasis, you are thoroughly prepared for careers in marketing in most industries, with hands-on experience in market research, social media management, and content creation for branding and promotional campaigns.
Emphasis courses include:
The course includes a comprehensive study of international marketing conditions and constant changes. Topics include foreign market research; trade promotion; political, legal, economic, and cultural environments; product and service adaptability; and multinational competition.
A study of the human factors in business, including the total employee-employer relationship: job analysis, selection, training, transfer, promotion, dismissal of employees, and industrial relations
This course uses a multidisciplinary approach to understand, explain, and predict consumer behavior with the intent of leveraging this knowledge to make informed marketing decisions. The course will also include an examination of behavior-based marketing decisions from an ethical perspective.
An introductory course designed to cover real estate fundamentals with practical applications useful in residential and commercial real estate transactions. Topics include investment decision making, valuations, investment performance, financing, real estate management, legal and regulatory considerations, market research, and licensing requirements for brokers and agents. The course prepares the student for the California real estate license examination.
Marketing teaches persuasion and consumer engagement, often prioritizing sales over truth.
Christ-honoring marketing is truthful communication that respects human dignity and promotes value aligned with God’s Word.
Students see marketing as stewardship — communicating truthfully, serving others with excellence, and pointing people toward what is good and beneficial.
Top 1% in “Marketing” (ETS Major Field Test, 2022)
Top 5% nationwide for marketing programs (NASBA)
U.S. News & World Report “America’s Best Colleges” Freshmen-to-Sophomore retention rate (2016)
