Students who choose this emphasis will study a combination of business and communication disciplines that will prepare them to influence the opinions and choices of people within a free market. Courses include Introduction to Mass Communication, Persuasion, Advanced Public Relations, Consumer Behavior, and Marketing Research.
*Fulfills G.E. requirement for MA240.
**Fulfills G.E. requirement for C100.
The course includes a comprehensive study of international marketing conditions and constant changes. Topics include foreign market research; trade promotion; political, legal, economic, and cultural environments; product and service adaptability; and multinational competition.
A study of the human factors in business, including the total employee-employer relationship: job analysis, selection, training, transfer, promotion, dismissal of employees, and industrial relations
This course uses a multidisciplinary approach to understand, explain, and predict consumer behavior with the intent of leveraging this knowledge to make informed marketing decisions. The course will also include an examination of behavior-based marketing decisions from an ethical perspective.
An introductory course designed to cover real estate fundamentals with practical applications useful in residential and commercial real estate transactions. Topics include investment decision making, valuations, investment performance, financing, real estate management, legal and regulatory considerations, market research, and licensing requirements for brokers and agents. The course prepares the student for the California real estate license examination.
