Emphasis Courses (54 Units)
Students who choose this emphasis will study a combination of business and communication disciplines that will prepare them to influence the opinions and choices of people within a free market. Courses include Introduction to Mass Communication, Persuasion, Advanced Public Relations, Consumer Behavior, and Marketing Research.
- C211 Introduction to Mass Communication
- C381 Beginning Public Relations
- Three of the following
- BUS368 Entrepreneurship
- BUS483 Business Internship
- C261 Introduction to Journalism
- C368 Fundamentals of Advertising Copywriting
- C382 Persuasion
- C392 Advanced Public Relations
- INB372 International Business Marketing
- MKT361 Marketing Strategy
- MKT381 Consumer Behavior
- MKT462 Sales and Customer Service
- MKT482 Marketing Research (3)
- MKT488 Marketing Internship
*Fulfills G.E. requirement for MA240.
**Fulfills G.E. requirement for C100.