Marketing header-img

MARKETING

Faculty

Marketing

Bachelor’s in Business Administration (B.S.)

There’s no better place for believers to study marketing than at Master’s. Students pursuing this program emphasis could enter a business career in sales and/or marketing with a dual purpose of missional living and wealth generation.

  • TOP 5% in marketing: The Master’s University CPA scores rank above the biggest and best schools in California, and top 5% in marketing nationwide.

  • Up to 21 credits of Bible Classes included.

David A. Wismer School of Business & Communication

The Master’s University Business department can’t keep up with the requests from satisfied employers for more of our graduates. TMU produces excellent business-people. The Business department ranks among the biggest and best institutions in the country, from CPA and ETS exams to the NASBA’s national ranking.

This is all credited to uncompromisingly high expectations and the faculty’s commitment to personally instructing their students in “why things matter”: this is business through a biblical lens. In the business world, integrity stands out, and that’s why our graduates have success.

Business Administration is a profession practiced by managers who solve problems and make decisions in the process of leading and guiding an organizational unit in its efforts to achieve some inherent goal or objective. Organizational activities are measured for their effectiveness (the degree to which organizational goals are accomplished) and for their efficiency (the cost in resources used to achieve these goals). In the Business Department, studies develop from a common viewpoint that all truth is of God. Therefore, as led by the Spirit, the student will search for truth to be applied with wisdom to the glory and honor of God.

ROOTED IN AN UNWAVERING DEVOTION TO JESUS CHRIST AND THE INERRANT WORD OF GOD, OUR WORLD-CLASS FACULTY AND DEDICATED ADMINISTRATION PREPARE EACH STUDENT’S HEART AND MIND FOR A LIFE OF ETERNAL INFLUENCE. - John MacArthur

  • Top Ranked: Ranked top 7% nationally overall, top 5% in marketing, top 3% in finance. The NASBA report ranked TMU among the top 10 institutions nationally, and ranked us second of similar-sized school.

  • Professors, Pastors, Professionals. Our professors have served or actively serve as elders, deacons, and pastors; they are experienced in business, ministry, communications, law, and education.

  • Performance and results based: Professors do not curve scores, teaching students to rise to the occasion.

  • Innovative curriculum: cutting-edge content and teaching methods prepare graduates for a head start in accounting, marketing, finance, international business and other in-demand fields.

  • Salary impact: Of CA resident business alumni report average salary of $112,709, 10 years post-graduation.

Options to include into Marketing Programs:

Potential Careers

Core Courses

Biblical Studies (21 units)
INB372 International Marketing
MKT361 Marketing Strategy
MKT381 Consumer Behavior
MKT462 Sales & Customer Service
MKT482 Marketing Research
BUS368 Entrepreneurship
C352 Editing, Principles of Copyediting
C368 Fund. of Advertising Copywriting
C373 Graphic Design I
C382 Persuasion
CS122 Web Design & Programming
MKT488 Marketing Internship

Now Accepting Applications

Apply