The Master’s University Brand Guide & Identity Toolkit is designed to honor the institution’s 90+ years of academic excellence. In this toolkit, there are all the elements necessary for the visual identity of The Master’s University and the guidelines to preserve the consistency of the brand:
For internal usage, you may also download the individual PNG files here. Ensure that you follow the correct usage of each brandmark, as described in the toolkit. If you have any questions or need help, please email ">. Do not modify, crop, recolor, or otherwise edit these images. Click on the link to download the high-resolution image:
Elements include the TMU brandmark, which is distinguished first and foremost with the date of our inaugural year as an institution, 1927. The shepherds’ staffs symbolize our great shepherd and mission as an institution to shepherd those on our campus and prepare them to go out into the world and shepherd others. The bottom of those staff’s form the shape of not only an M for the Master, but also two mountains which throughout Scripture are a constant representation of God’s presence, revelation, and protection. It also includes the official seal, which is based upon a seal used in the first years as an institution in the late 20s. On it was the Greek text of Revelation 1:9 which states, “I, John, your brother and partner in the tribulation and the kingdom and the patient endurance that are in Jesus, was on the island called Patmos on account of the word of God and the testimony of Jesus,” along with Ephesians 2:20 which reads, “built on the foundation of the apostles and prophets, Christ Jesus himself being the cornerstone.”
Within the greater context of The Master’s University Values, TMU Marketing aims to uphold and promote the university’s vision and mission statements by serving, engaging & empowering all departments and constituencies through innovative and strategic excellence to tell stories and build relationships. Marketing helps deliver the technical aspects of marketing and communications, public relations, and brand management. TMU’s marketing strategies all strive to honor the Lord through excellence in stewardship and creativity for promoting all TMU activities while upholding the core TMU values.
