B.A. in Marketing Media
There’s no better place for believers to study Marketing Media than at Master’s. Students who major in Marketing Media will study the fundamentals of business and marketing together with the “tools” used by marketers to create and utilize media content in a competitive environment. Students will gain proficiency in such areas as visual design, video editing, social media utilization, and copyediting. At the same time, they will be grounded in a classical understanding of marketing as a business discipline including such areas as business statistics, consumer behavior, market segmentation, and research.
Students who major in Marketing Media will study the fundamentals of business and marketing together with the “tools” used by marketers to create and utilize media content in a competitive environment. Students will gain proficiency in such areas as visual design, video editing, social media utilization, and copyediting. At the same time, they will be grounded in a classical understanding of marketing as a business discipline including such areas as business statistics, consumer behavior, market segmentation, and research.
Best CPA Scores and top 5% in marketing: The Master’s University CPA scores rank above the biggest and best schools in California, and top 5% in marketing nationwide.
Up to 21 credits of Bible Classes included.
New Major: Marketing Media by Dwight Ham
School of Business & Communication
The Master’s University Business department can’t keep up with the requests from satisfied employers for more of our graduates. TMU produces excellent business-people. The Business department ranks among the biggest and best institutions in the country, from CPA and ETS exams to the NASBA’s national ranking.
This is all credited to uncompromisingly high expectations and the faculty’s commitment to personally instructing their students in “why things matter”: this is business through a biblical lens. In the business world, integrity stands out, and that’s why our graduates have success.
Business Administration is a profession practiced by managers who solve problems and make decisions in the process of leading and guiding an organizational unit in its efforts to achieve some inherent goal or objective. Organizational activities are measured for their effectiveness (the degree to which organizational goals are accomplished) and for their efficiency (the cost in resources used to achieve these goals). In the Business Department, studies develop from a common viewpoint that all truth is of God. Therefore, as led by the Spirit, the student will search for truth to be applied with wisdom to the glory and honor of God.
ROOTED IN AN UNWAVERING DEVOTION TO JESUS CHRIST AND THE INERRANT WORD OF GOD, OUR WORLD-CLASS FACULTY AND DEDICATED ADMINISTRATION PREPARE EACH STUDENT’S HEART AND MIND FOR A LIFE OF ETERNAL INFLUENCE. - John MacArthur
Top Ranked: Ranked top 7% nationally overall, top 5% in marketing, top 3% in finance. The NASBA report ranked TMU among the top 10 institutions nationally, and ranked us second of similar-sized school.
Professors, Pastors, Professionals. Our professors have served or actively serve as elders, deacons, and pastors; they are experienced in business, ministry, communications, law, and education.
Performance and results based: Professors do not curve scores, teaching students to rise to the occasion.
Innovative curriculum: cutting-edge content and teaching methods prepare graduates for a head start in accounting, marketing, finance, international business and other in-demand fields.
Salary impact: Of CA resident business alumni report average salary of $112,709, 10 years post-graduation.
Only 30 miles from all major studios in Los Angeles: Disney (23 miles), Columbia Pictures (31 miles), 20thCentury Fox (29 miles), Paramount Pictures (27 miles), Universal Pictures (23 miles), MGM (28 miles) and more.
Bleeding-edge content: Students are taught ahead of the trends, positioning them to be pioneers and entreprenuers while still in school and leaders upon graduation.
Options to include into Marketing Media:
GO! Serve and Study Abroad Missions Trips- 10+ global locations each year with opportunities to learn and serve.
See the full course-load: Degree Checklist
|Biblical Studies (21 units)|
|Business Core Courses (30 units)|
|Communication Core Courses (30 units)|
|General Education (34 units)|
|INB372 International Marketing|
|MKT361 Marketing Strategies|
|MKT381 Consumer Behavior|
|C122 Social Media & Communication|
|C142 Photoshop I|
|C231 Digital Video Editing I and II|
|C311 Video Production I and II|
|Graphic Design I and II|
|Computer Visual Effects II|