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Marketing Entrepreneurship


“I want to start-up my own marketing agency”

Students in the B.A. in Entrepreneurial Studies with a focus on Marketing take the core program requirements of Entrepreneurial Studies with a pre-selected course list of electives in marketing. Marketing focus courses may include:

  • International Business Marketing
  • Marketing Strategy
  • Consumer Behavior
  • Sales and Customer Service
  • Marketing Research
  • Fundamentals of Advertising Copywriting
  • Business Communication

This program has been designed to help entrepreneurs develop effective innovation, leadership, and management skills in the business arena from a distinctly biblical perspective. The curriculum is organized to provide a greater understanding of the management field, the communication tools necessary to interact with diverse stakeholders, and the biblical guardrails for a Christian who initiates and grows commercial ventures.

This innovative degree can be completed as a 4-year undergraduate program, or in as little as 3 years on the accelerated hybrid track. The accelerated hybrid track includes both on-campus and online classes, as well as a semester in Israel through TMU’s IBEX program. Graduates may then choose to also continue into the 1-year online MBA program.

Next Steps: Applying

Since 1927, the mission of The Master’s University is to empower students for a life of enduring commitment to Christ, biblical fidelity, moral integrity, intellectual growth, and lasting contribution to the Kingdom of God worldwide.


  • Required statement of faith and pastoral recommendation
  • 3.6 GPA average for new applications

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