We use more than visuals to communicate the essence of The Master’s College; we use words. The tone of our communications should reflect our personality as clearly as our colors and imagery.
Let your messages take on the qualities of our College, both in content and style. For example, The Master’s College is the standard bearer for Jesus Christ in higher education in America. College communications should be respectful, reverent and sincere. The College is also a bold innovator in Christian higher education. Therefore, write in active voice whenever possible. Our tone should never be pretentious, but always warm, natural and engaging.
As a rule, all marketing materials, brochures, flyers, posters, newsletters, newspapers, alumni publications, online content and other campus communications should follow The Associated Press Stylebook.
All scholarly articles and formal correspondence should follow The Chicago Manual of Style.