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MKT482 Marketing Research (3)

This course provides students with the skill set necessary to conduct professional market research, perform appropriate

statistical analyses on research data, and communicate research results. Special emphasis will be placed on research

related to price points, new products and services, demographics, and target markets.

Prerequisites: BUS310, MKT350.

MKT488 Marketing Internship (3)

An on-site work experience which gives the student practical training in specific business techniques and their

applications. Evaluation will be made by the work supervisor and a member of the Business Department faculty.

Prerequisites: Junior or senior status and permission of department chairperson.