Academic Catalog 2014.2015 - page 173

Program Level Learning Outcomes
the laws which affect personnel issues in a
business organization.
3. Demonstrate a basic working knowledge in at
least one of the following management-related
a. The role of financial intermediation in
b. Vehicles and strategies which relate to
investments in the stock and bond markets.
c. Cost accounting.
1. Describe the software development cycle, its
phases, and the purpose and activities of each.
2. Demonstrate a working knowledge of
computer programming using a modern
language, including being able to:
a. Accurately use and interpret syntax and
b. Design, write, debug, and test correct
c. Correctly include and use common data
3. Display a working knowledge of database
principles and technologies by being able to:
a. Describe the relational model.
b. Correctly define and use data normalization
c. Accurately use and interpret SQL database
language syntax and semantics. Install,
configure, and use a standard DBMS (e.g.
Microsoft SQL Server, Oracle, DB2, etc.).
4. Demonstrate a basic working knowledge in
selected of the following areas:
a. Web development tools such as HTML,
Javascript, CSS, ASP, PERL, etc., to design and
create complex web sites.
b. The major hardware components of
computers, their purposes, and their
relationships to other components. The
principles underlying modern operating
systems. Modern network technologies.
Appropriate quantitative tools for operational
Public Relations
1. Describe how communication affects mass
2. Demonstrate a basic working knowledge of
public relations theory.
3. Demonstrate basic public relations skills within
an organizational setting.
4. Demonstrate the ability to make effective
written and oral presentations using both
logical and persuasive reasoning.
Electronic Media
1. Demonstrate a basic knowledge of media
history, including epitomes of past genius,
breakthroughs, classics, cult, realism,
formalism, and pop genre.
2. Demonstrate a working knowledge of media
theory, including design, color, juxtaposition,
montage, symbolism, signifying orders and
3. Demonstrate basic mastery of electronic
media pre-production techniques, including
conceptualizing, scripting, storyboarding,
pitching, critique, general shoot preparation,
location scouting, basic set design and casting.
4. Demonstrate basic mastery with electronic
media production skills, including producing,
directing, lighting, shooting and basic sound
5. Demonstrate basic mastery of electronic
media post-production techniques, including
video editing, sound editing, basic ADR,
effects, and motion graphics.
6. Demonstrate the ability to respond to moral
and ethical situations in the electronic media
environment from a biblical basis.
Print Media
1. Identify and diagram the structure of a text.
2. Trace the line of argument within a text and
critique its effectiveness.
3. Identify and critique the worldviewperspectives
within a written text.
4. Effectively incorporate a biblical worldview in
writing as appropriate for the situation.
5. Write effectively in all forms and genres,
including poetry, short stories, essays,
a u t ob i o g r a phy, t r a ve l , j ou r n a l i sm,
screenwriting, and novels.
Speech Communication
1. Engage in discussion as both speaker and
listener through interpreting, analyzing, and
summarizing; contribute to discussions in a
way that is readily understood by listeners;
present an opinion persuasively; analyze the
shape and goals of a discourse.
2. Exemplify in communicative settings the
highest ethical and moral standards.
3. Demonstrate the ability to correctly analyze
and interpret a spoken discourse.
4. Determine appropriate language and usage in
various communicative situations (considering
the peculiarities of language, dialect, and
5. Demonstrate a working knowledge of one
of the following various theories of rhetoric:
Neo-Aristotelian, Generic, Fantasy-Theme,
Feminist, Ideological, Metaphoric, Narrative,
and Dramatic.
6. Prepare and effectively present various
types of oral discourse: discussions, reports,
speeches, and debates.
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