marketing, and closing strategies. The course will also cover related subjects such as developing strong negotiating and
persuasive skills and the importance of being authentic when developing an effective winning sales presentation.
MKT482 Marketing Research (3)
This course provides students with the skill set necessary to conduct professional market research, perform appropriate
statistical analyses on research data, and communicate research results. Special emphasis will be placed on research
related to price points, new products and services, demographics, and target markets.
Prerequisites: BUS310 and MKT350.
MKT488 Marketing Internship (3)
An on-site work experience that gives the student practical training in specific business techniques and their
applications. Evaluation will be made by the work supervisor and a member of the Business Department faculty.
Prerequisites: Junior or senior status and permission of department chairperson.