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207

3.

Evaluate marketing approaches through a biblical filter.

Public Relations

1.

Demonstrate a basic working knowledge of public relations theory.

2.

Demonstrate basic public relations skills within an organizational setting.

3.

Demonstrate the ability to make effective written and oral presentations using both logical and persuasive

reasoning

COMMUNICATION

Cinema and Digital Arts

1.

Demonstrate a working knowledge of media history and theory.

2.

Demonstrate basic mastery of film/video pre-production techniques including conceptualizing, scripting,

storyboarding, pitching, critique, general shoot preparation, location scouting, basic set design, and casting.

3.

Demonstrate basic mastery with film/video production skills including producing, directing, lighting, shooting,

and basic sound recording.

4.

Demonstrate basic mastery of film/video post-production techniques including video editing, sound editing,

basic ADR, effects, and motion graphics.

5.

Demonstrate the ability to respond to moral and ethical situations in the film production environment from a

biblical basis

Creative Writing and Publishing

1.

Effectively incorporate a biblical worldview in writing as appropriate for the situation.

2.

Write effectively in all forms and genres, including short stories, essays, autobiography, travel, journalism,

screenwriting, and novels.

3.

Demonstrate a working knowledge of photography (portrait and journalistic), photo editing, and graphic design

for the purpose of producing print and digital documents.

4.

Demonstrate basic proficiency in textual editing for elements of story, style, grammar, tone, and institutional

appropriateness.

Journalism

1.

Effectively incorporate a biblical worldview in writing as appropriate for the situation.

2.

Demonstrate proficiency in journalistic reporting and writing (news story, feature, editorial, and column writing)

and Associated Press style. This includes writing a concise journalistic lead and proper quote attribution.

3.

Demonstrate proficiency in utilizing forms of multimedia journalism beyond print media—visual elements in

concert with writing and editing elements to produce effective pieces of visual/electronic/photojournalism.

4.

Demonstrate knowledge of journalistic ethics and fairness. Produce stories that are balanced, framing complex

issues in a way to present all sides to the reader without interpretation or editorializing. Utilize quoted sources to

generate a fair representation of various sides of the issue.

Speech Communication

1.

Engage in discussion as both speaker and listener through interpreting, analyzing, and summarizing; contribute

to discussions in a way that is readily understood by listeners; present an opinion persuasively; analyze the shape

and goals of a discourse; and recognize and take notes on important points in lectures and discussions.

2.

Demonstrate the ability to correctly analyze and interpret a discourse.

3.

Determine appropriate language and usage in various communicative situations (considering the peculiarities of

language, dialect, and culture).

4.

Demonstrate a working knowledge of one of the following various theories of rhetoric: Neo-Aristotelian,

Generic, Fantasy-Theme, Feminist, Ideological, Metaphoric, Narrative, and Dramatic.

5.

Prepare and effectively present various types of oral discourse: discussions, reports, speeches, and debates.