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105

Bachelor of Arts in Marketing Media

Mr. John Beck, Coordinator

Marketing is a profession that involves identifying, cultivating, actively engaging, retaining, and serving customers. It

requires strategic decisions about offerings, supply chain, pricing, and above all communication. Advances in

communication technology have completely transformed the practice of marketing and the competencies involved in

doing it well. In addition to making strategic choices about communication, our graduates are now often required to

actually produce the media they will use to carry crucial branding messages. The Marketing Media major is designed to

prepare our students to meet this demand through a mix of traditional business and communication courses.

We believe there is also a missional aspect to this degree. Marketing is a field that involves interacting with people at all

levels of an organization. This places our graduates in a strategic position to put the gospel on display through the quality

of the work that they do.

OBJECTIVES

Students who major in Marketing Media will study the fundamentals of business and marketing together with the “tools”

used by marketers to create and utilize media content in a competitive environment. Students will gain proficiency in

such areas as visual design, video editing, social media utilization, and copyediting. At the same time, they will be

grounded in a classical understanding of marketing as a business discipline including such areas as business statistics,

consumer behavior, market segmentation, and research.

MARKETING MEDIA COURSE TRANSFER POLICY

The Master’s University Department of Business Administration seeks to insure the quality of its curriculum as reflected

in its graduates. One way this quality is safeguarded is by limiting the business coursework that may be transferred into

the Marketing Media major from other institutions. With this in mind, the following protocol applies:

1.

No substitutions for business core courses will be accepted from outside institutions.

2.

Lower-division courses are not accepted in transfer for upper-division requirements.

3.

The Communication Department will reserve the right to assess the student’s prior coursework in the relevant

subject areas before accepting a course in transfer.

MARKETING MEDIA DIRECTED STUDY COURSE POLICY

There will be no Business Department courses offered as Directed Study. Directed Study and online courses may be

allowed for Communication courses at the discretion of the Communication Department. A student may appeal this

policy if:

1.

The student is entering his or her final semester and there is a course conflict.

2.

The student needs to retake one course and cannot return to campus to complete his or her degree.

Note about computers

: Majors are encouraged but not required to use a computing device that operates on a “PC” platform.

In several courses, it is necessary to use functions in Microsoft Excel that are not available in the Apple version of Excel.

MARKETING MEDIA CORE COURSES

Required Business Core Courses

BUS310 Statistics for Business*................................................3

BUS320 Business Law................................................................3

BUS330 Business Ethics**........................................................3

INB372 International Marketing..............................................3

MGT330 Business Communications***...................................3

MKT350 Marketing Fundamentals............................................3

MKT361 Marketing Strategies....................................................3

MKT381 Consumer Behavior.....................................................3

MKT462 Sales & Customer Service...........................................3

MKT482 Marketing Research.....................................................3

Total required business courses.............................................................30

*Satisfies general education requirement for MA240.

**Satisfies general education requirement for P311.

***Satisfies general education requirement for C100.

Communication Electives

Any 10 of the following◊....................................................................30

C122 Social Media & Communication (3)

C132 Podcast Studio (3)

C142 Photoshop (3)

C191 Pocket Studio (3)