Academic Catalog 2014.2015 - page 73

Business Administration
73
UNDERGRADUATE PROGRAMS
MGT321 Decision Science Fundamentals (3)
An overview of the scientific methods available to
the managerial decision maker. Topics include linear
programming, the transportation problem, queuing,
simulation, project management, forecasting, facility
location and layout, inventory control, quality assurance,
and job design.
Prerequisite: BUS310.
MGT330 Business Communications (3)
Presents comprehensive coverage of the major concepts
and principles of the human communication process and
analysis of the various forms of communication used
by managers. The media of managerial communication
include verbal delivery, as well as written letters, reports,
memoranda, etc.
MGT351 Human Resource Management (3)
A study of the human factors in business, including
the total employee-employer relationship: job analysis,
selection, training, transfer, promotion, dismissal of
employees and industrial relations.
MGT439 Ministry Administration Practicum (1)
Through the process of observing and interviewing
ministry administrators, the student seeks to discover
the job descriptions, routines, attitudes, difficulties, and
rewards inherent in Christian ministry administration.
MKT350 Marketing Fundamentals (3)
An introduction to marketing management in relation
to the total business environment. Involves a study from
the conception of the idea for goods or services to its
ultimate utilization by the consumer with emphasis on
major decision areas and tools.
MKT361 Marketing Strategy (3)
This course provides students the opportunity to leverage
the marketing, managerial, and analytical tools that he or
she has acquired in making strategic marketing decisions.
The course will emphasize contemporary marketing
best practices and provide students the opportunity
to generate marketing products.
Prerequisite: MKT350
MKT381 Consumer Behavior (3)
This course uses a multidisciplinary approach to
understand, explain, and predict consumer behavior with
the intent of leveraging this knowledge to make informed
marketing decisions. The course will also include an
examination of behavior based marketing decisions from
an ethical perspective.
MKT462 Sales and Customer Service (3)
This course identifies and develops key sales and
customer service skills by discovering customer wants
MARKETING
and needs through effective relationship building,
clear communication (emphasizing listening), product
knowledge, presentation marketing and closing strategies.
The course will also cover related subjects such as
developing strong negotiating and persuasive skills and
the importance of being authentic when developing an
effective winning sales presentation.
MKT482 Marketing Research (3)
This course provides students with the skill set necessary
to conduct professional market research, perform
appropriate statistical analyses on research data, and
communicate research results. Special emphasis will
be placed on research related to price points, new
products and services, demographics, and target markets.
Prerequisites: BUS310, MKT350.
i...,63,64,65,66,67,68,69,70,71,72 74,75,76,77,78,79,80,81,82,83,...183
Powered by FlippingBook